In conjunction with the Rome International Film Festival, Fendi’s iconic Rome headquarters have been transformed into movie sets for the new exhibition Fendi Studios.
The Italian Maison aims to take guests deeper into the glamorous and exciting world of Cinema with an immersive, interactive exhibition at the Palazzo della Civiltà Italiana.
The exhibition showcases the Maison’s renowned savoir-faire and its long and intimate relationship with – award-winning – movies. Five interactive movie sets offer a unique multisensory digital experience as visitors discover Fendi’s most remarkable creations.
Bureau Betak has been tasked to design and produce the whole exhibition scenography as well as its identity and the wayfinding to guide visitors throught the different sets.
As part of the Bureau Betak Design Team, my own role was to create the whole identity of the event, including its logo and signage, and to develop it across the exhibition.
Scenography and Production by Bureau Betak
Photography by Matteo Canestraro
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Art Direction & Design
© Marc-Antoine Allard, 2018