Pronounced "rassvet", PACCBET means sunrise in Russian language but is also often used as an optimistic metaphor for better days ahead. This bright future has been widely publicized by incoming power during the Russian Revolution through posters and propaganda publications. Typography is omnipresent in those graphic creations. It is sharp, bold, methodic.
PACCBET is a monospaced typeface including 180 caracters and celebrating Russian rigor.
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Art Direction & Design
© Marc-Antoine Allard, 2018