For its very first baby collection, Louis Vuitton carefully crafted a timeless series of toys, ready-to-wear pieces and accessories, signed with subtle, yet very Vuitton details. Each piece is made from high-quality materials and is designed to last a lifetime, to be passed from generation to generation. This notion of transmission is also at the heart of the collection, every client should be able to find the perfect baby gift to offer to a friend, a family member, or to its own baby. The first gift of a lifetime is very symbolic, and this campaign’s aim is to enrich Louis Vuitton’s DNA by bringing softness and emotion into its universe.
Art Directors: Marc-Antoine Allard & Gabrielle Parmentier, Photographer: Philippe Lacombe, DOP: Martin Neumann, 1st Photo Assistant: Quentin Ducros, 1st Video Assistant: Manon Renier, Set Designer: Vincent Olivieri, Floral Artist: Mark Colle, Production Team: Kitten Production, Post Production: Odalisques, Video Edit & Colorgrading: Everest, Illustration: Ilias Walchshofer, Music & Sound Design: Edgar Delambre, Art Buyer & Producer: Selma Bouguerra.